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Philip Kotler
12 quotes
“Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.”
Philip Kotler (born 1931) first seen 1993 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler (1993), as cited in: Gerald A. Cole (2003), Strategic Management, p. 131
“The sales department isn't the whole company, but the whole company had better be the sales department.”
Philip Kotler (born 1931) first seen 1999 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler cited in: Michael R. Czinkota (1999), Marketing: Best Practices. p. 11
“The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
Philip Kotler (born 1931) first seen 1999 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler (1999), as cited in: Dennis Adcock, Al Halborg, Caroline Ross (2001), Marketing: Principles and Practice. p. 208
“Good companies will meet needs; great companies will create markets.”
Philip Kotler (born 1931) first seen 2002 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler, cited in: Stuart Crainer (2002), The 75 Greatest Management Decisions Ever Made, p. 37
“The organization's marketing task is to determine the needs, wants and interests of target markets and to achieve the desired results more effectively and efficiently than competitors, in a way that preserves or enhances the consumer's or society's well-being.”
Philip Kotler (born 1931) first seen 2003 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler cited in: Morgen Witzel, "First Among Marketers". Financial Times. August 6, 2003.
“Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.”
Philip Kotler (born 1931) first seen 2009 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman & Torben Hansen. (2009). Marketing Management. p. 819
Also quoted by: Kevin Lane Keller
“No company in its right mind tries to sell to everyone. Gillette does not try to sell razor blades to preteens, and Kimberly-Clark doesn't try to sell its Huggies to childless families. A savvy steel company doesn't try to sell steel to every steel-using company.”
Philip Kotler (born 1931) first seen 2012 wikiquote, CC BY-SA 4.0 source
Recorded in: Philip Kotler (2012). Kotler On Marketing, p. 125: About defining the Target Market
“Authentic marketing is not the art of selling what you make but knowing what to make! It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers, and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality, and customer service. It these are absent, no amount of advertising, sales promotion, or salesmanship can compensate.”
Philip Kotler (born 1931) first seen 1999 wikiquote, CC BY-SA 4.0 source
Recorded in: As cited in: Jay Conrad Levinson (1999), Mastering Guerrilla Marketing. p. 218
“Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of.”
Philip Kotler (born 1931) first seen 2001 wikiquote, CC BY-SA 4.0 source
Recorded in: Cited in: Robert W. Price (2001), Internet and Business, 2001-2002. p. 117
“Good mission statements focus on a limited number of goals, stress the company’s major policies and values, and define the company’s major competitive scopes. These include:”
Philip Kotler (born 1931) wikiquote, CC BY-SA 4.0 source
“The good news is that marketing takes a day to learn. The bad news is that it takes a lifetime to master!”
Philip Kotler (born 1931) wikiquote, CC BY-SA 4.0 source
“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.”
Philip Kotler (born 1931) wikiquote, CC BY-SA 4.0 source