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Ndukwe Onuoha
4 quotes
“I’m always interested in seeing the power of an insight to make an idea so simple and easy to understand that even across different cultures, it still resonates with the Target Audience.”
Ndukwe Onuoha (born 1982) wikiquote, CC BY-SA 4.0 source
“That will have to be the ‘it’s a Skoda, serious’ by Skoda. I was amazed that a brand would take something as serious as a negative brand perception and turn it into something to laugh about. I think that Nigerian brands ought to learn to laugh at themselves a little bit – for starters.”
Ndukwe Onuoha (born 1982) wikiquote, CC BY-SA 4.0 source
“I’m not a fan of clients/brands creating in-house ‘creative departments’ for the simple reason that I don’t believe that someone is going to have enough balls to disagree with the boss – especially when the said boss has reached a conclusion concerning consumer insights (usually gleaned from a six-year-old daughter) or big idea. Great ideas are born when clients and agencies collaborate, not when one is taking orders from the other.”
Ndukwe Onuoha (born 1982) wikiquote, CC BY-SA 4.0 source
“As soon as I get to a place, it becomes the present favourite. When it comes to traveling, I’m like a child with a new, shiny toy.”
Ndukwe Onuoha (born 1982) wikiquote, CC BY-SA 4.0 source