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Marshall McLuhan
394 quotes
“The method of the twentieth century is to use not single but multiple models for experimental exploration – the technique of the suspended judgement. (p. 81)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Only a fraction of the history of literacy has been typographic. (p. 84)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Until now a culture has been a mechanical fate for societies, the automatic interiorization of their own technologies. (p. 86)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“In antiquity and the Middle Ages reading was necessarily reading aloud. (p. 94)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Manuscript culture is conversational if only because the writer and his audience are physically related by the form of publication as performance. (p. 96)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The manuscript shaped medieval literary conventions at all levels. (p. 99)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The typographic lore of school children points to the gap between the scribal and typographic man. (p. 103)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The medieval student had to be paleographer, editor, and publisher of the authors he read. (p. 109)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Scribal culture and Gothic architecture were both concerned with light through, not light on. (p. 120)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“For the oral man the literal text contains all possible levels of meaning. (p. 126)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography. (p. 128)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Renaissance Italy became a kind of Hollywood collection of sets of antiquity, and the new visual antiquarianism of the Renaissance provided an avenue to power for men of any class. (p. 136)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production. (p. 142)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“A fixed point of view becomes possible with print and ends the image as a plastic organism. (p. 144)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The “natural magic” of the camera obscura anticipated Hollywood in turning the spectacle of the external world into a consumer commodity or package. (p. 146)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Scribal culture could have neither authors nor publics such as were created by typography. (p. 149)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Until more than two centuries after printing nobody discovered how to maintain a single tone or attitude throughout a prose composition. (p. 154)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The “interface” of the Renaissance was the meeting of medieval pluralism and modern homogeneity and mechanism – a formula for blitz and metamorphosis. (p. 161)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Rabelais offers a vision of the future of print culture as a consumer's paradise of applied knowledge. (p. 167)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The celebrated earthy tactility of Rabelais is a massive backwash of receding manuscript culture. (p. 170)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge. (p. 171)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Every technology contrived and “outered” by man has the power to numb human awareness during the period of its first interiorization. (p. 174)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“With Gutenberg Europe enters the technological phase of progress, when change itself becomes the archetypal norm of social life. (p. 177)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Applied knowledge in the Renaissance had to take the form of translation of the auditory into visual terms, of the plastic into retinal form. (p. 180)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Typography tended to alter language from a means of perception and exploration to a portable commodity. (p. 183)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence. (p. 186)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The print-made split between head and heart is the trauma which affects Europe from Machiavelli till the present. (p. 193)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Dantzig explains why the language of number had to be increased to meet the needs created by the new technology of letters. (p. 200)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The Greeks encountered the confusion of tongues when numbers invaded Euclidean space. (p. 203)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The great sixteenth century divorce between art and science came with accelerated calculators. (p. 205)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Bacon's Adam is a medieval mystic and Milton's a trade union organizer. (p. 214)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Aretino, like Rabelais and Cervantes, proclaimed the meaning of Typography as Gargantuan, Fantastic, Supra-human. (p. 220)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Marlowe anticipated Whitman's barbaric yawp by setting up a national PA system of blank verse – a rising iambic system of sound to suit the new success story. (p. 223)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Print, in turning the vernaculars into mass media, or closed systems, created the uniform, centralizing forces of modern nationalism. (p. 226)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The divorce of poetry and music was first reflected by the printed page. (p. 227)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Typography extended its character to the regulation and fixation of languages. (p. 229)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare. (p. 230)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The portability of the book, like that of the easel-painting, added much to the new culture of individualism. (p. 233)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The uniformity and repeatability of print created the “political arithmetic” of the seventeenth century and the “hedonistic calculus” of the eighteenth. (p. 237)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The typographic logic created “the outsider,” the alienated mass, as the type of integral, that is, intuitive and irrational, man. (p. 241)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Cervantes confronted typographic man in the figure of Don Quixote. (p. 242)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Typographic man can express but is helpless to read the configurations of print technology. (p. 245)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Typography extended its character to the regulation and fixations of languages. (p. 260)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Print altered not only the spelling and grammar but the accentuation and inflection of languages, and made “bad grammar” possible. (p. 263)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The levelling of inflexion and of wordplay became part of the program of applied knowledge in the seventeenth century. (p. 265)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Print created national uniformity and government centralism, but also individualism and opposition to government as such. (p. 267)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Nobody ever made a grammatical error in a non-literate society. (p. 271)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“The reduction of the tactile qualities of life and language constitute the refinement sought in the Renaissance and repudiated now in the electronic age. (p. 272)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography. (p. 278)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source
“Heidegger surf-boards along on the electronic wave as triumphantly as Descartes rode the mechanical wave. (p. 280)”
Marshall McLuhan (1911–1980) said by 1980 at the latest wikiquote, CC BY-SA 4.0 source