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Leo Burnett
9 quotes
“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
Recorded in: As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
Recorded in: As quoted in Reader's Digest January 1985
“Fun without sell gets nowhere, but sell without fun tends to become obnoxious.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
“Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
“You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
“I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
“Friction makes sparks and sparks start creative conflagrations.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source
“I am often asked how I got into the business. I didn't. The business got into me.”
Leo Burnett (1891–1971) said by 1971 at the latest wikiquote, CC BY-SA 4.0 source